Energize Your Network

We come in contact with people all the time who have made the mistake of not staying in touch with their network.  They’re busy with work and their personal lives and while they know it’s important, they just haven’t made the time to keep up with people.  Then an event occurs (layoffs, a new boss they don’t like, etc.) and they need a favor from people in their network.  If it’s been a long time since they’ve had contact, they feel awkward reaching out when they need something.


We all know the importance of keeping up with our network.  The issue is how do you make time for it?  


Here’s our “Take Five” on how to keep your network fresh and smiling:



  1. Google Alerts – One of the easiest ways to stay in touch is to have an email that automatically shows up in your in-box, prompting you to reach out.  Google Alerts allow you to enter the names of people or companies so that when there is anything newsworthy, you will know right away.  That’s the perfect opportunity to email someone in your network congratulating them on a promotion or on their company’s good news. 
  2. Conferences – How many times have you attended a conference and bumped into someone you know?    If it’s someone important to you, wouldn’t you have rather known ahead of time?  Prior to your next event, send out an email to your network letting them know the conference you’re attending and the dates you’ll be there.  This way, you can make arrangements beforehand to spend time with them while you’re both there.  Doing this may also serve a dual purpose of alerting them to a conference they may not have known about and would like to attend.
  3. Connecting People – In the business world you are coming across all kinds of people who may be a resource for you and people in your network.  By letting them know about a new person/resource, you’re helping the new person and your contact and keeping your network fresh.  The extra benefit of this one is that people will often reciprocate, advising you when they come into contact with a good resource.
  4. Spread the Word – Let your network know when good things are happening: you get a new job; you’ve launched a new product; personal news like buying a new house, having a new child.  Share other types of information that may be of interest to them.  It could be industry specific, hobby specific or information that might be of general interest.  People really appreciate this type of communication. 
  5. In Person – Nothing beats getting together in person.  Whether it’s lunch, drinks after work or a cup of coffee, meeting in person strengthens the bond.  Things come up in a face-to-face meeting that would never come up over the phone and even less likely via email.  There is something about physical presence that sparks more meaningful conversation around multiple topics. 


No matter how busy you are, any time you dedicate to energizing your network will be well worth it.  Remember the old adage “It’s not what you know but who you know and how well you know them”.  You’ve worked hard to establish your network, it just makes sense to stay current.


Whelan Stone


Copyright 2008 Whelan Stone. All rights reserved.



About whelanstone

I'm originally from New York - lost my accent when I moved down to Florida - and made San Francisco my home in 1985. I've been recruiting & coaching for 12 years, with the best partner (Fred) you could ask for, and love what I do. When I'm not busy working I write screenplays (haven't sold one yet) and travel - Morocco this past summer was fantastic. Fred and I started this blog because we wanted to share what we've learned along the way. Hope you enjoy reading it as much as we do writing it.
This entry was posted in career, Networking and tagged , . Bookmark the permalink.

One Response to Energize Your Network

  1. Konstantin says:

    Excellent advice. I would add to this to also look for ways to help people in your network (or extended network) be more successful by offering help, information or advice. It may be best to check to make sure your help is wanted, but be prepared that many successful professionals also initially say they don’t need any help because we have been trained that accepting help is a sign of weakness.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s